Your own audience
$0 outside recruiting cost
Share your survey link with customers or prospects you already reach.
Powerful research.
Straightforward pricing.
Build a free research plan or choose a research test. Review the full project cost before you pay.
No subscription required.
Choose how many research tests you need.
Every research test includes the same tools and reports.
Pay per research test
$249
One-time test fee
- Guided test setup
- Editable test questions
- Results analysis
- Downloadable report
Use your own audience or recruit participants separately.
Save with prepaid research credits.
| Research credits | Total price | Per test |
|---|---|---|
| 1 credit | $249 | $249 |
| 3 credits | $649 | $216.33 |
| 5 credits | $999 | $199.80 |
Each research test has one fee.
Start with a free research plan
Compare three product ideas in a Concept Test: one test fee.
Run a Price Range Test and Brand Awareness Test: two test fees.
One research credit covers one research test.
Research credits cover test setup, analysis and reports. Recruiting is quoted separately for each project. Discounts apply to the credits in your current purchase.
Need people to take part in your research?
Use your own audience, or recruit participants through an outside provider.
See the full cost before checkout.
Review research test fees and recruiting costs together. Apply existing research credits and available recruiting funds, then pay only the remaining amount.
If an audience needs supplier confirmation, your project waits for a confirmed quote. No project payment is collected and no credits are used while you wait.