Price Range Finder
Van Westendorp
Find a price range that feels reasonable, from too cheap to trust to too expensive to consider.
Learn moreWhat are you trying to decide?
You don't need to know a research method. Start with the business question, or let Phindings build a research plan for you.
Start with the decision
Choose the question closest to yours.
We'll show the most useful starting points first. More specialized options are still available when you need them.
Pricing
What should we charge?
Price Point Test
Gabor-Granger
See how many customers say they would buy at each price you are considering.
Learn moreSee more ways to answer this
Pricing Approach Test
Pricing structure study
Compare a fixed fee, paying for what you use, or a mix of both.
Learn morePrice Change Test
Price increase study
See how customers might respond to a price increase and what could help them stay.
Learn morePromotion Test
Promotion & discount testing
Compare discounts and special offers to see which encourage buying.
Learn moreProducts & offers
What should we build or include?
Priority Finder
MaxDiff + TURF
Rank customer priorities and compare combinations using unduplicated respondent reach.
Learn moreOffer Finder
Choice-Based Conjoint
Learn which combination of features and price customers prefer.
Learn morePackage & Tier Test
Package & tier research
Compare packages at different prices to see which customers choose.
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Offer Appeal Test
Monadic offer & price testing
Show each offer to a separate group to learn how appealing it is and how many say they would buy.
Learn moreCompetitive Offer Test
Competitive choice study
See how customers choose between your offer, competitors, and buying none.
Learn moreOffer Mix Test
Menu-Based Choice
Learn which items customers choose when they can build their own package.
Learn morePackaging Test
Randomized monadic testing
Compare how physical packaging communicates the product, attracts attention, and encourages consideration.
Learn moreIdeas & opportunities
Which ideas are worth developing?
Idea Finder
Concept & idea testing
Compare early ideas, then explore the most promising ones in more detail.
Learn moreOpportunity Finder
Customer needs & opportunity research
Find important customer problems that current products or services are not solving well.
Learn moreProduct Idea Test
Randomized monadic testing
Compare complete product or service ideas with independent customer reactions.
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Idea Shortlist
Sequential idea screening
Screen early ideas one at a time and find the ones worth developing.
Learn moreCustomers & market
Who should we target?
Market Explorer
Usage & attitudes research
Understand who buys the category, how they buy, which brands they use, and what needs matter.
Learn morePurchase Driver Study
Driver analysis
Find which measured perceptions and experiences are most strongly connected to consideration or purchase.
Learn moreAudience Finder
Customer segmentation research
Compare customer groups to see who needs your offer most and who shows the strongest interest.
Learn moreBrand
What should our brand stand for?
Brand Health Tracker
Brand awareness & funnel tracking
Measure awareness, familiarity, consideration, preference, and usage—and see where people drop out.
Learn moreBrand Perception Study
Brand association research
See what people associate with your brand and where competitors own stronger perceptions.
Learn morePositioning Tester
Brand positioning research
Compare positioning directions for relevance, differentiation, credibility, appeal, and brand fit.
Learn moreSee more ways to answer this
Competitive Brand Study
Brand funnel & switching research
Understand consideration, preference, and where customers are most likely to move between brands.
Learn moreName Finder
Randomized monadic testing
Compare candidate names for fit, meaning, appeal, and how easy they feel to remember.
Learn moreLogo Test
Randomized monadic testing
Compare actual logo designs for fit, appeal, distinctiveness, and clarity.
Learn moreCampaigns & creative
What should we say?
Message Finder
Messaging & claims testing
Find wording customers understand, believe, and care about.
Learn moreCreative Tester
Randomized creative testing
Compare ads or creative concepts on attention, clarity, brand linkage, relevance, and response.
Learn moreCampaign Impact Tracker
Pre/post brand lift research
Measure whether awareness, consideration, or target perceptions changed after a campaign.
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Design Tester
Randomized visual & package testing
Compare packages, logos, landing pages, or other designs in realistic context.
Learn moreImage Ad Test
Randomized monadic testing
Show each person one image ad and compare attention, understanding, credibility, and interest.
Learn moreVideo Ad Test
Randomized monadic testing
Compare customer reactions after they watch one video ad with sound.
Learn moreCustomer experience
Why do customers stay or leave?
Customer Experience Check
Customer experience & retention research
Find out what is working, where customers struggle, and what could make their experience better.
Learn moreChurn Driver Study
Retention driver analysis
Find which measured experiences and perceptions are most strongly associated with customers staying or leaving.
Learn more
Other ways to learn
Want to hear it in their own words—or ask your own questions?
Customer Conversations
Guided online interviews
Hear customers explain their experiences, concerns, and reasons for choosing in their own words.
Learn moreCustom Survey
Build your own survey
Already know what you want to ask? Build a straightforward survey around your own questions.
The method is here when you need it.
Each study includes the underlying research method for transparency. Browse every option above, or skip the catalog entirely and let Phindings recommend a plan from your business question.